Search isn't what it was six months ago. Here's what we'll dig into.
Nobody asks a friend a question and expects 10 possible answers. Search is becoming conversational — fan-out queries, multi-stage visits, and what that looks like in your analytics.
Organic traffic is dwindling while PPC keeps climbing. We'll look at what's actually happening, why, and whether paid is really the answer — or just part of it.
Stack Overflow used to be the go-to for developers. Now AI answers first. The same thing is coming for every industry. How do you become the source AI trusts?
Bring your questions. We'll dig into your specific challenges — whether it's PPC budgets, content strategy, or figuring out what AI search means for your sector.
Matt manages Google Ads accounts across multiple sectors and has been testing AI-driven campaign strategies in live accounts throughout 2025 and into 2026. This isn't a sales pitch — it's an honest look at what's working, what's not, and what the data is telling us.
Read Matt's full article on AI & Google Ads →
You don't need to be a PPC expert. If search matters to your business, this session is for you.
Running Google Ads but unsure if your strategy still fits the new landscape.
Responsible for paid search budgets and wanting to understand the AI shift before it catches you out.
Looking for practical, tested approaches to share with clients and apply to live accounts.
The landscape is shifting fast. One hour now could save you months of guesswork.