Most of your best leads don’t arrive in a straight line. They click an ad, read a blog and compare you on their phone. Then when the sale gets credited to that ‘last click’ or the phone call, the marketing that did the real work goes unnoticed.
Why ‘last click’ hides the 6–8 touchpoints that actually won you the sale.
Tying your well-tracked digital activity to the phone conversions that usually slip through, so you see the full picture of your campaigns.
Turning attribution data into a live feedback loop for ad spend, not just another end-of-month report.
How Mediahawk and Versantus moved the metric for a client, cut wasted spend and made sure they hit their KPIs.
Ellie works with clients to turn reporting into action that makes a difference — joining up call, conversion and user-journey data so marketing decisions are based on what really happened, not guesswork.
If you spend money getting found — and want to know what’s really working — this one’s for you.
You invest in getting found online, but can’t clearly see what’s actually turning into enquiries and sales.
You need to show what your budget is delivering, not just report on activity.
Care, education, property, professional services and beyond — where your best leads still come by call, not just click.
You want to put spend where it genuinely performs, and cut what’s wasted.
You want the full picture of the customer journey, online and offline.
11:00am – 12:00pm (UK time)
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No pitch, no jargon — just practical takeaways.
Can’t make it live? Sign up anyway and we’ll send you the recording.
Mediahawk are marketing analytics and attribution specialists, combining call, conversion and user-journey tracking so businesses can make marketing decisions based on real data rather than guesswork.
Our free series of relaxed, jargon-free sessions on digital, marketing, AI and tech. Practical takeaways you can actually use, not slides full of theory.